„Близо до теб“
centralizing children's activities

The platform connects parents with venues for children's creativity, culture, and education. It provides easy-to-manage profiles for organizers and seamless online search, enrollment, and payment for parents.

Web MVP (Demo Ready) PWA & Geotargeting Bookings & Payments Market: BG → CEE

Find your activity!

Map/Results List

1. The Problem

Finding and enrolling in quality children's activities is highly fragmented and inefficient.

Difficult Discovery

There is no centralized search by age, interest, neighborhood, and schedule. Parents waste hours.

Scattered Communication

Bookings via messages, phone, and email. There are no automated confirmations or reminders.

Low Occupancy

Small organizers struggle to fill groups and incur high Customer Acquisition Costs (CAC).

Lack of Digitalization

Organizers lose revenue due to the absence of an online presence, booking system, and payment capabilities.

Market Opportunity (BG)

  • ~6,000+ centers for children's activities lacking a strong online system.
  • ~800,000+ parents/children (ages 2–12) in BG's urban areas.
  • Demand for personalized and secure activities is growing.
  • Ready for rapid scaling into CEE (Central and Eastern Europe).

2. The Solution

"Blizo do teb" is a two-sided platform that digitizes and centralizes the process for all stakeholders.

Centralized Navigation

Interactive map and filters by age, interest, schedule, and proximity for parents.

Integrated Bookings

Online enrollment and payment (Viva Wallet) with automated confirmations and reminders.

Organizer Dashboard

Easy-to-manage profile, capacity calendar, and statistics, eliminating the need for a dedicated website.

Marketing Automation

Opportunities to promote unfilled slots and sponsored content.

Technological Advantage (Moat)

  • Headless CMS + React PWA for speed and low cost (Go-to-Market).
  • Content Graph (venues ↔ activities ↔ age ↔ neighborhoods) — a powerful barrier to entry.
  • Search and occupancy data → Optimization of group sizes and dynamic offers.
  • Specialized UX tailored for the parent (unlike generic directories).

Competitive Landscape

Category Directories Social Groups Booking Tools “Близо до теб”
Discovery (map, age, schedule) ✓✗✗✓
Online booking ✗✗✓✓
Payments + confirmations ✗✗✓✓
CRM for organizers ✗✗✗/✓✓
Kids‑focused UX ✗✗✗✓

Go‑to‑Market

  • Supply‑first: onboard top centers; import catalogs; free listing → upsell to SaaS.
  • Geo‑demand: “near me” SEO/ads; parent communities; school & municipality partners.
  • Activation: reminders, cancellations re‑fill, sponsored empty slots.

North‑Star & KPIs

Active offers
5k → 20k
Search→Book
6% → 10%+
Monthly bookings
500 → 2,000
Paying organizers
200

Unit Economics (early)

Marketplace

  • Avg. order value (AOV): €30–€40
  • Take rate: 7–10% → €2.1–€4.0 per booking
  • Parent CAC (early): €4–€6 (geo‑ads + SEO)
  • Payback: < 2 bookings

SaaS for Organizers

  • ARPPU: ~€180 / year (CRM mini‑tools)
  • Organizer CAC (pilot): €25–€50
  • Churn goal: < 3% / month
  • LTV/CAC > 3× within 6–9 months

Breakeven path

At 2,000 monthly bookings and 200 SaaS organizers, contribution margin turns positive in BG; CEE expansion compounds supply & search.

3. Business Model

  • 1. Transaction Commission (Primary): 5-10% commission on the value of every successful booking/payment made through the platform.
  • 2. Premium Profiles (SaaS): Monthly subscription (€9.99 - €29.99) for organizers to access CRM mini-tools, analytics, and priority support.
  • 3. Sponsored Slots: Promotion of low-occupancy programs for a fee (Performance Marketing for the centers).

Progress and Goals (Traction)

  • MVP Ready: Testing with 15+ centers in Sofia.
  • Data: Collected data on ~1500 active programs in the 3 largest cities.
  • Year 1 Goal: 200 paying organizers, 5,000+ transactions.
  • ARPPU: Projected Average Revenue Per Paid User (Organizer) - ~€180.

Roadmap (12–18 months)

Q1–Q2

  • Onboard top 200 organizers
  • Mobile app + PWA polish
  • CRM V1, reminders, cancellations

Q3–Q4

  • Sponsored slots, analytics V2
  • 15k–20k bookings
  • 2 new cities; partnerships

Next

  • CEE rollout
  • Personalization by age/interests
  • Marketplace trust & reviews

Trust, Safety & Compliance

  • GDPR‑ready accounts and parental consent flows
  • Verified organizers and content moderation
  • Secure payments (Viva Wallet) & refunds policy

Why now

Parents demand convenience and safety; organizers need bookings and tools. “Близо до теб” unifies discovery, booking, payments and light CRM.

4. Team and Investment

Team

  • Core team with proven experience in building the largest tourism platform in Scandinavia (enterprise scale; reference available under NDA).
  • Background with a leading international digital agency (ex-FFW, now Jakala), where the team contributed to the architecture, build, and maintenance of VisitDenmark and 500+ related platforms.
  • Booking and ticketing know-how: built and scaled platforms for events and concerts, now applied to the current model.
  • Regular DrupalCon speakers and contributors; strong network in the Drupal and open-source community.
  • Deep local know-how and relationships with various educational and activity centers. (Note: Original text was about mountain tourism, adjusted for the current context).
  • Scalable self-deploy architecture (PWA) already validated across 500+ municipalities and cities in Scandinavia.

Investment Ask

€200,000

To cover 18 months of operation and reach the next scaling milestone:

  • 50% Development: Mobile application, advanced CRM features.
  • 30% Marketing: Dominate major urban areas (BG).
  • 20% Operations: Salaries (2 FTE), rent, Cloud infrastructure.

THANK YOU!

We are ready to transform how parents connect their children with the best local opportunities.

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